Islay single malt whisky Bunnahabhain has partnered with The Fishermen’s Mission, a charity which cares for the families of fishermen lost or injured at sea, to launch an international design competition.
The project aims to nurture emerging design talent while also raising funds to help The Fishermen’s Mission, the only charity which provides emergency support alongside practical and emotional care to help fishermen and their families.
The competition, which launched on the 24th of April, is open to amateur and professional designers and asks entrants to design a contemporary label based on the return of the brand’s iconic travelling Helmsman to the safety of Bunnahabhain Distillery. In addition to the UK, Bunnahabhain will run the competition in other markets, including the USA, to produce an exclusive Tales of the Sea collection which will be auctioned later in the year.
All proceeds of the auction and a portion of sales from the 500 limited edition bottles will go to The Fishermen’s Mission to help it carry out vital work supporting fishermen and their families.
Over 13,000 men and women are employed in the UK's toughest and most dangerous peacetime occupation – inshore and deep sea commercial fishing. They face fatal injury on a daily basis and are 115 times more likely to suffer a fatal accident than the rest of the nation’s workforce.
Michelle Lansdowne, Senior Brand Manager at Burn Stewart, said: “Bunnahabhain’s Helmsman and his maritime stories have inspired the brand for generations. Tales of the Sea is an opportunity for us to add a contemporary twist to our current label, in addition to fostering fresh design talent and highlighting the important and groundbreaking work of The Fishermen’s Mission.”
David Dickens, CEO of The Fishermen’s Mission, said: “Every day the Mission staff sees the devastating aftermath of death and serious injury of fishermen at sea. Launching Tales of the Sea with Bunnahabhain will help us to raise further awareness of the Mission’s vital work and help to raise the funds necessary to continue our work supporting fishermen and their families.”
The winner will receive a cash prize of £2,000 and will see their design produced commercially as part of a limited collection. Chosen by a panel of expert judges, the winning design must perfectly embody Bunnahabhain’s nautical theme of the Helmsman returning home to recount his tales by the fireside.